VICKS VAPORUB
Vicks VapoRub has traditionally been marketed towards parents with young children as an effective way to treat coughs and colds. However, the brand now struggles to reposition its products as a go-to remedy for adults.
BIG IDEA: Vicks understands that you don’t have time for a day off, or even sounding like you need one.
AWARDS
AAF ADDYS 2022 (NCFL)
Student Judge's Choice
Student Gold - Elements of Advertising, Copywriting
Student Gold - Out Of Home & Ambient Media, Outdoor & Transit Advertising Campaign